It looks as if Mens Healthseems to define masculinity through ones ability to stay in shape; granted, that shape consists of being completely ripped as to appeal to the opposite sex in the ultimate way. It definitely seems to send a message to more over-weight men, with headers such as “belly-off,” “fight obesity,” and “eat better.” With this in mind, it does have a conscious goal of getting men all over the world into the best possible shape, which hopefully would yield a healthy lifestyle and success with women.
In contrast, Dull Men seems to lump the rest of men into another less-desirable group, because it has shares no focus on sexual appeal. Instead, it praises the ordinary man, giving him a place where he is “free from the pressures to be in and trendy.” This site gives men (who may have less to offer physically), a chance to feel at home with themselves alongside others who are similar. Masculinity is not defined here with photos of sculpted abs or nutritional diets; rather, it is found within the intellectual and moral simplicities found throughout these men.
Ask Men is in my opinion the most stereotypical of the sites in terms of how it shows masculinity. Immediately the viewer notices the various images of beautiful women scattered across the page, leading you to believe that only a sexy, successful man could ever attain one of them. This site is sheer testosterone, which may be viewed as a primarily negative thing from the majority of viewers.
I could definitely see some of these sites leading to anxiety for a lot of men; Men’s Health, although it promotes being healthy, may push men to believe that they should look a certain way. This pressure could possibly confuse men into thinking that their acceptance hinges on their ability to look as sexual or hip as possible. It could, however, lead them to a more healthy place, if they decide to do the suggested things (ex. diet, exercise), or a more confident mindset if they utilize all the suggested advice concerning women and relationships.
